The commonly accepted view amongst the expert community is that, for every $100 you have available, you should spend $10 on the tool and $90 on the analyst. Here's why.

Wednesday 31st March 8.30am - 5.30pm
Cavendish Centre, London

Integrasco gave a presentation called "Social Media Analytics - Beyond the tools!". In the presentation we talked about what we do for our clients as an analytics service provider.  We explained how we differentiate ourselves from the pure tool-providers by focusing largely on human analytics in conjunction with sophisticated AI processes that we have built in house, to accurately monitor, measure and analyze root causes and buzz drivers.

Judging by the buzz in social media, what main stream media have repeatedly called a “flop”, is by a large number of users considered to be a revolutionary piece of technology.

The entertainment device market, predominantly ruled by the iconic iPhone is now experiencing a shift and what most users call a healthy competition. The mobile industry is no longer about the megapixel race or touch screens – it’s about a seamless user experience, mobile internet and applications.  Apple may have set the standard in terms of user interfaces and user interaction, but judging by the immense positive buzz in social media, Android is definitely gaining traction and an ever growing fan base.

Integrasco brings you a free overview of the most engaging mobile handsets during February 2010.

Mashable today published a story on how Microsoft's Project Natal Sacks Sony's PlayStation Move in reader vote.  Analysis of product buzz in social media confirms the vote.

The Blackberry has been the ubiquitous business user handset in the US and UK business communities for many years, but are now threatened by other business smartphones, in particular by the iPhone (and Android based devices), which in the past, has not been considered a business smartphone but rather an “entertainment” device.