Social media – why you should bother |
| Consumer Generated Media (CGM) have become recognized sources for product information, ratings, customer care service levels, and more. |
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According to new research, 62% of people are more likely to trust and use online reviews written by fellow shoppers before making a purchase
64 million US adults regularly share advice on products or services. 84% of US Internet users (which is equivalent to about 90 million Americans) have participated in online discussion groups. |
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“A third of the population has reviewed something online and any one of those reviews can be read by millions of people,” says Andy Sernovitz of GasPedal. This is the power of social media: user-generated comments and conversation that can build or destroy a brand. Ignoring a conversation in social media and not responding effectively could impact your company’s bottom line.
Leading brands are discussed all over the world. All the time.
Consumer Generated Media (CGM) have become recognized sources for product information, ratings, customer care service levels, and more. Leading bloggers, micro bloggers and forum participants have established themselves as authorities – often with more than 10 000 followers. What they say about you and your brand is often too important to be ignored.
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- Within the social space, there are millions of conversations going on daily – Integrasco has the knowledge and tools for monitoring and analysing these conversations.
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