'Man v machine': the problem with social media monitoring tools

The commonly accepted view amongst the expert community is that, for every $100 you have available, you should spend $10 on the tool and $90 on the analyst. Here's why.

 

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Apple vs Google device face-off

Judging by the buzz in social media, what main stream media have repeatedly called a “flop”, is by a large number of users considered to be a revolutionary piece of technology.

 

The entertainment device market, predominantly ruled by the iconic iPhone is now experiencing a shift and what most users call a healthy competition. The mobile industry is no longer about the megapixel race or touch screens – it’s about a seamless user experience, mobile internet and applications.  Apple may have set the standard in terms of user interfaces and user interaction, but judging by the immense positive buzz in social media, Android is definitely gaining traction and an ever growing fan base.

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The Professional's Choice

Social media data is like fresh produce.  Leading brands require that their analytics partner can document the data's source(s), currentness, and completeness. 

 

Integrasco prides itself on quality.  State Of The Industry data quality and meta data completeness creates a solid foundation for our analytics.

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